https://www.reflectreality.internews.org/chapter-2 daily 0.75 2019-11-19 https://www.reflectreality.internews.org/chapter-2/its-good-journalism monthly 0.5 2022-10-26 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574689105016-T1BGMITY4I4YOHE0G183/Anatomy+of+an+Expert.png_MUST_It%27s+good+journalism+page.png Chapter 2 - It’s Good Journalism Source: Informed Opinions https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575655848874-XTLXMCD6HXU49J1GK8WB/graphi-rev-23.png Chapter 2 - It’s Good Journalism https://www.reflectreality.internews.org/chapter-2/it-builds-trust monthly 0.5 2022-10-26 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574700553945-C98NCS0FBV6HASU6YJ46/cowomen-YXA50iTsHDE-unsplash.jpg Chapter 2 - It Builds Trust - The steps we have taken include: • Ensuring women professionals are visible in the media: The firm is committed to gender balance across the board – including in the spokespeople it nominates to speak on behalf of the business. This includes media opportunities, speaking engagements, written thought leadership, and internal meetings. Edelman also encourages its female clients to be public facing through media interviews, speaking opportunities and thought leadership activities to build equity, trust, and familiarity. • Mentorship programs: Creation of an online platform that facilitates connections with people across the network to share advice, experiences, etc. • Bi-annual pay analyses: To ensure equal pay for equal work. • Strategic collaborations: External partnerships with the International Women’s Forum, G(irls)20, and United for News aim to make an even broader impact on the issue of gender disparity. The firm also recently signed on to the United Nations We Empowerment Principles to promote the economic empowerment of women at work through responsible business conduct in G7 countries. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574170495220-FTI3YE2CSAFBHV6PVUPN/U.S.+Trust+in+Media+Diverges+Along+Voting+Lines_page-0001.jpg Chapter 2 - It Builds Trust 2019 Edelman Trust Barometer. News Engagement Scale. How often do you engage in the following activities related to news and information? General population, by gender. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574170391424-MF20VJCM0ER9IOT9ABVS/U.S.+Trust+in+Media+Diverges+Along+Voting+Lines_page-0003.jpg Chapter 2 - It Builds Trust 2019 Edelman Trust Barometer. Thinking about CEOs, how strongly do you agree or disagree with the following statements? In which of the following areas do you think CEOs can have a significant impact or create the most positive change? (Global, excluding the Netherlands and Saudi Arabia, by gender). https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574874363535-KU10A0NUS9FIY3RAIEYU/graphic-25.png Chapter 2 - It Builds Trust https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574170553975-1H1I5J6U4SLO04TMBBIL/U.S.+Trust+in+Media+Diverges+Along+Voting+Lines_page-0002.jpg Chapter 2 - It Builds Trust 2019 Edelman Trust Barometer. News Engagement Scale. How often do you engage in the following activities related to news and information? https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574170105008-NX9PS0JNQPU0M8VBZBOI/headshot-2.png Chapter 2 - It Builds Trust https://www.reflectreality.internews.org/chapter-2/building-trust-through-transparency monthly 0.5 2019-12-08 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574171702731-1AJECZ8AC0DZV5N937Q8/trustingnews_squarelogo.footer2.png_MUST.png Chapter 2 - Building trust through transparency https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574426792707-FD3315L7KMPH3CDXWZL8/EDITOR%27S+NOTE.jpg Chapter 2 - Building trust through transparency - 3. Add a reminder about related stories Community Impact created story pages. Balanced reporting can happen over time, but readers don’t always see the full breadth of your coverage. By adding an editor’s note linking to a page where multiple stories on a given issue live in one place, you can highlight the wide variety of sources you've interviewed. You can remind users you are striving for diverse perspectives and opinions and welcome theirs. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574426380223-4RXT7XGWA2S19NWCRSHD/2.jpg Chapter 2 - Building trust through transparency - 1. Invite Input from readers Online news site WITF highlighted their push for including multiple perspectives in stories by adding the following to the top of some web stories: “WITF strives to provide nuanced perspectives from the most authoritative sources. We are on the lookout for biases or assumptions in our own work, and we invite you to point out any we may have missed. Contact us on our Trusting News page.” https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574700727047-Q8BJHT8NNOHVPIO8K0MX/Lynn-headshot-base-13.png Chapter 2 - Building trust through transparency https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574968774422-V24L8TJU7JISS6ETBNH3/Trusting+news+bullet+4+image.png Chapter 2 - Building trust through transparency - 4. Ask Readers for Help Engaging with your audience and asking for feedback is going to help your reporting be the best it can be. To help get more ideas on who they should talk to in their community, the Iowa Gazette decided to ask their users for help. In a web story they asked for ideas identifying possible sources and general feedback on the story. TheIowa Gazette asked their users for feedback in a simple, yet effective way, by posing two questions at the end of stories on its website: “Have a question about this story? Do you see something we missed? Send an email to…” If we ask for feedback, we often don’t focus on what we may have missed. By doing so, you are letting users see you want to know how the story could have been better and are willing to make stories the best they can be. Feedback also can help journalists welcome new voices and highlight all communities inside our readership. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574426707332-H88LG8HKYQ0EKZYGI371/VIEWPOINT.jpg Chapter 2 - Building trust through transparency - 2.explain inclusion efforts The Jefferson City News Tribune used a pull-out box to highlight the different perspectives included in a series of stories about a local trail. They explained what the current article was going to highlight and then linked to stories that provided a different perspective. They also linked to opinion pieces about the topic. This is one approach to show the effort that has been made to include diverse voices and perspectives. https://www.reflectreality.internews.org/chapter-2/its-good-business monthly 0.5 2019-12-20 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574789946645-ETFH7QN3SVI80VZ299UK/Screenshot+2019-11-26+at+19.38.44.png Chapter 2 - It’s Good Business 1 Average economic profit margin 2011–15 and average EBIT margin 2011–15 NOTE: Results are statistically significant at p-value <0.5. Percentages shown here are rounded to the nearest whole number; however, calculation of the differentials in quartile performance uses actual decimal values. SOURCE: Company websites; McKinsey Diversity Matters database https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574448232048-S2VTN35HQ5D4KKZ00W9H/sam-mcghee-4siwRamtFAk-unsplash.jpg Chapter 2 - It’s Good Business https://www.reflectreality.internews.org/chapter-2/it-is-good-for-society monthly 0.5 2024-02-29 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574260436047-XTL5ZDCEIWFCNHCJ4WP4/KeyFindings_infographic.jpg_MUST.jpg Chapter 2 - It’s Good for Society Source: Report, Rewrite Her Story, Plan International https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574447855174-WVMFIW04D0L4JUOUDB6S/Key_Facts_box.jpg_PLAN+INT_MUST.jpg Chapter 2 - It’s Good for Society Source: Report, Taking the Lead, Plan International https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574169217278-AVNB3D25166HIWJQ1P8X/headshot-Jaqueline.png Chapter 2 - It’s Good for Society - Jacqueline Gallinette Director of Research at Plan International https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575456023801-ZWIEGC2AY1KV9AV1716M/girls+studio.jpeg Chapter 2 - It’s Good for Society Source: Internew’s Central Asia program, Kids Crossroads. Photo credit: Internews https://www.reflectreality.internews.org/chapter-2/category/Making+the+Case monthly 0.5 https://www.reflectreality.internews.org/chapter-2/tag/QA monthly 0.5 https://www.reflectreality.internews.org/chapter-2/tag/Lynn+Walsh monthly 0.5 https://www.reflectreality.internews.org/chapter-2/tag/page monthly 0.5 https://www.reflectreality.internews.org/chapter-3 daily 0.75 2019-11-28 https://www.reflectreality.internews.org/chapter-3/people-say-women-are-not-ready-to-talk monthly 0.5 2019-12-08 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574175189524-8G01M3L4RX7K4W24VYVC/leah.png Chapter 3 - ‘People say women are not ready to talk’ https://www.reflectreality.internews.org/chapter-3/its-related-to-our-customs monthly 0.5 2022-10-26 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574688450434-ZGWXK534LU8GOUOUFP4L/Daniel-headshot-base-13.png Chapter 3 - ‘It’s related to our customs’ https://www.reflectreality.internews.org/chapter-3/i-started-to-realize-it-was-the-same-voices-in-every-story monthly 0.5 2022-10-26 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574964155419-RALSVIFSY0XVOM4CLJLW/christine-dobby.png Chapter 3 - ‘I started to realize it was the same voices in every story’ https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574175512960-RWU0Q7WLZA5KVRPITO70/twit.png Chapter 3 - ‘I started to realize it was the same voices in every story’ Dobby tweeted on International Women’s Day about a lack of diverse voices in her industry. The tweet got a lot of engagement, with people reaching out to her directly with ideas. https://www.reflectreality.internews.org/chapter-3/global-trends-preventing-womens-involvement-in-media monthly 0.5 2022-10-26 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574173834035-ENJ1KRICDMYCA56E46HQ/michelle-foster.png Chapter 3 - Global Trends Preventing Women’s Involvement in Media https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575457228815-BEC9XI1LOXNA30Y8WLH2/Interview+pink.jpeg Chapter 3 - Global Trends Preventing Women’s Involvement in Media Cultural constraints These are vast, implicit and often unrecognized. In Somalia, strict taboos exist restricting contact between unrelated males and females that limits who can be interviewed, and by whom. In Myanmar, religious arguments are used to justify the demands that women take submissive or subordinate roles, and families are reluctant to have their daughters traveling alone or after dark, thus limiting their ability to report. https://www.reflectreality.internews.org/chapter-3/category/Challenges monthly 0.5 https://www.reflectreality.internews.org/chapter-3/category/Strategies+for+Producers monthly 0.5 https://www.reflectreality.internews.org/aboutus daily 0.75 2024-03-12 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575047039834-27OSHVIPSDC6851X08O1/D3ZDuRJWsAIBA1G.jpg About Us United for News coalition members share strategies for how news producers can source more women in their stories at the International Journalism Festival in Perugia Italy. From left: Ros Atkins, Founder of the BBC’s 50:50 Project; Jenny Holm, Program Manager at Internews; Laura Zelenko, Senior Executive Editor at Bloomberg; and Melanie Walker, Director of Women in News at WAN IFRA. Photo credit: IFJ https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574686457558-CJ97XJPN8XNOTGFXMHDO/JenniferCobb-headshot-base-13+copy.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1576829419540-1HAE4XIPTEZG0IQ72ECE/Photo_Oct_04_18+09-45-53-min.jpg About Us United for News’ 2018 coalition retreat at the Carey Institute for Global Good, New York. Members gather to outline their plan to address the disparity of women’s voices in the news. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574251090974-QY6LQY1DN0RLZ4WJYR43/Internews_200px.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574251090177-F99O94U9R7MGHJN23OVM/Bloomberg%2B200px.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574967328264-31G18ZCA5KOG2FL5HESI/Edelman-logo-Transparent.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574791225861-4ZLVL3U6KV3H2EE3DT21/WAN-IFRA+logo.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574864862972-XNSIXS0W5BGTX48FD1VP/UFN-Logos_fullcolor-w.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574864654689-PKXL632DM8CSRT21GKP8/5050Project+General.PNG About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574864655675-10KCJEVAF9LBJYFAZIND/GFMD+Logo+%28HD+-+no+background%29.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574864669335-XODE7MM3P6OPLPWOQU1C/Newsgain-Logo-Color+-+resized.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575655149476-AH49XQL5B3P477U03NV9/rr-toronto.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575654768959-ECII32TJUDLVK5YPFD6A/rr-toronto-02.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575654463375-0AAMIVOOCO1IPVZZGF0E/earth-journalism-logo.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575654645315-U6C8AE7KA7SDTKM4OGBV/internews-europe.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574252496624-GWKDUDF0IXMNDUAOJZE7/nii-logo_250px+-+OLD+-+DO+NOT+USE.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575908136819-D52XV3XSVJ7SYC68UW79/UFN-Logos_fullcolor-e.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574682666840-LORXN1NZX7ABS33AGW2V/Internews_200px+copy.png About Us https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574687514554-CB3O3NKRPZHRUCZDJH58/she-added.jpg About Us https://www.reflectreality.internews.org/chapter-5 daily 0.75 2019-11-28 https://www.reflectreality.internews.org/chapter-5/reflecting-reality-in-mongolia monthly 0.5 2023-11-20 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/b307d3b5-ad84-49c3-b6b5-e805847d49d6/Closing-Hackathon-Medremjtei-Medeelley-Ulaanbaatar-2022-SunikoPhotography-UBLIFE-1800px-24+%281%29.jpg Chapter 5 - Reflecting Reality in Mongolia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/f27977cb-0039-4b21-aed3-2c8179d06050/JAK_0991-32.jpg Chapter 5 - Reflecting Reality in Mongolia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/8b370dba-86ed-4588-b9d3-253515c35655/photo+database-mongolia.png Chapter 5 - Reflecting Reality in Mongolia https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/061eaaad-8785-4b73-adcc-26a00ed8a69b/virtual+newsroom+pic+mongolia.jpg Chapter 5 - Reflecting Reality in Mongolia - The Media Council of Mongolia Learn more about the programs changing gender equality in newsrooms across the country. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/0a175620-476d-4739-9b25-93457369518a/Medremjtei-Medeelelye-Ulaanbaatar-2021-SunikoPhotography-1800px-10.jpg Chapter 5 - Reflecting Reality in Mongolia https://www.reflectreality.internews.org/chapter-5/reflecting-reality-in-iraq monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575544836677-66WG5Y7QOLQRSXMG8FM8/Iraq3.jpeg Chapter 5 - Aswatouna (Our Voices) - activities • Gender analysis of Iraqi media and information landscape (published in 2020): A baseline that highlights the project realistic necessity on both strategic and implementation level. • A national database of women experts featuring Iraqi women subject matter experts from different industries, such as economics, politics, conflict, and science was successfully built. • Training of women experts in media and communications skills: To complement the database, a two-day intensive media training for select women experts helped ensure they feel comfortable and equipped to be interviewed by local and national media on and off-camera. • Training journalists on gender sensitive reporting: A series of training were provided throughout the project to raise the quality of Iraqi journalists’ reporting on human rights as well as women’s and gender equality issues content in media. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575545006971-FJ7EA9ZKIM4SI3AGG8TB/iraq1.jpeg Chapter 5 - Aswatouna (Our Voices) - Launch Event Internews hosted a launch event to introduce the project and its goals to the media. Held in Erbil, Iraq, in June 2019, the event was a way to both highlight the importance of the gender gap in the media and to encourage broad participation of the media sector in future activities. The TV, radio, newspaper and online news outlets that attended the event shared their experiences and challenges related to gender inequalities in the newsroom and the media, and highlighted key obstacles limiting women’s voice and participation. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575544535304-49BH9YQFPAI7LSQZJF7Y/iraq2.jpeg Chapter 5 - Aswatouna (Our Voices) Source: Source: Internews, Our Voices Launch Event in Erbil, Iraq https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1576654827799-Q8KVBFHR8FJQGTKJWEOG/IMG_4898_preview.jpg Chapter 5 - Aswatouna (Our Voices) Source: Internews, Our Voices Launch Event in Erbil, Iraq https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575658084671-K0MP6ZWE3EQ3EQBAD36A/Picture+1.png Chapter 5 - Aswatouna (Our Voices) - Aswatouna (Our Voices) In 2019 Internews launched Aswatouna (Our Voices) a 3-year media program designed to help women participate equally as citizens and decision-makers in Erbil, Iraq. The program had a holistic approach to increasing women's voices in news and information through: providing training to journalists to produce gender-sensitive content and reporting that is relevant to the needs of women; building leadership opportunities for women in media and strengthening their ability to cope with gender-based violence online; and educating Iraqi women on their political and economic rights and participation. https://www.reflectreality.internews.org/chapter-5/reflecting-reality-in-toronto monthly 0.5 2019-12-19 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574171354612-70ZGGFTIR67RT3APWESE/architecture-buildings-business-city-374870.jpg Chapter 5 - Reflecting Reality in Toronto, Canada A close look at Canada’s leading online news media reveals that the aggregate ratio of female and male sources is estimated to be 28% and 72% respectively. (Informed Opinions Gender Gap Tracker) https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575726692587-A0L88DPDFPFH1DUITQZX/break+the+habit.jpeg Chapter 5 - Reflecting Reality in Toronto, Canada Source: The Globe and Mail https://www.reflectreality.internews.org/chapter-5/mirrored-in-media monthly 0.5 2022-11-30 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575549225668-EET489VLWWCHR8HIRMPR/rr-toronto-02.png Chapter 5 - Mirrored in Media The Toronto Star, founded in 1892, is part of the Torstar Group’s Daily News Brands, which includes six regional dailies across Ontario and the StarMetro free daily newspapers across Canada. https://www.thestar.com/ https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575721022290-AMTENJJQPUHGS6PXC0FZ/White+and+Vukets+presentation%2C+notes+of+why+Toronto+Star+journalists+do+what+they+do%2C+June+27%2C+2019-min.JPG Chapter 5 - Mirrored in Media - Six-week audit of A1 pages The task force started their work with an audit of the paper’s A1 pages to benchmark, and thus better understand, the Star’s current record on sourcing women and diverse voices. The numbers would tell the task force which areas of the newsroom and content required the greatest attention. They would also be used to announce the initiative to the larger newsroom and highlight the importance of the effort for editors. The audit was conducted manually each morning over the course of six weeks by Julie, and involved tallying the gender and diversity of sources and persons in photos. This audit showed that while the gender split in photos was balanced, only 24-26% of expert sources in stories were women. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575720956018-FNVMN996XVIFSC3J60SB/article-min.jpg Chapter 5 - Mirrored in Media - Formation of a diversity task force To launch Mirrored in Media, Julie formed a special task force of staff, each with experience or an interest in diversity, to help design and evolve the project. To ensure genuine effort behind the initiative, participation on the task force was voluntary. An initial group of seven people helped outline the work the newsroom would engage in and communicate on a regular basis. As the initiative got underway and the staff began to interact with their colleagues and share ideas, participation on the task force grew to 13 members, representing most departments across the newsroom. See the article about Mirrored in Media and the diversity task force published by the Star’s Public Editor, Kathy English. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575721522491-L1ITCUPY0ULZ4DIHH7DP/temur2-min.jpg Chapter 5 - Mirrored in Media - Ongoing gender balance tracking After establishing the baseline, a key part of the project was to develop a tracking exercise to measure gender and diversity ratios daily. A core piece of the methodology was to signal opportunities for greater conversation between editors and reporters on the topic of diversity of voice. The count was conducted nightly by the radio room reporters. Staff tracked the gender and diversity of sources in articles and of people in photos. Stories from all sections of the paper were included in the count, with tallies by section front, inside pages and by all sections combined. The percentage of men versus women for both photos and sources were entered in a digital spreadsheet with columns to delineate diversity as well, including the breakdown of women and men of color. Staff conducting the count reached out to reporters to verify gender and ethnicity when they had doubts, and the spreadsheet also included a column to tally unknowns. Reflect Reality spoke with Toronto Star reporter Temur Durrani, who took part in the tracking. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575718098456-N1B3DJ9299A7SWS213M3/lunchlearn.jpeg Chapter 5 - Mirrored in Media - ‘Lunch and Learn’ The task force elected to organize regular guest speakers on the topic of building diversity. These ‘Lunch and Learn’ sessions not only afforded staff the opportunity to learn new approaches and develop their skills as reporters, but the periodic brown bags helped maintain conversations about diversity in the newsroom. https://www.reflectreality.internews.org/chapter-5/breaking-the-habit-20 monthly 0.5 2020-02-19 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575723575931-W2V2PP4Y58LEB2THGYP6/breakthehabit.jpg_MUST_preview.jpeg Chapter 5 - Breaking the Habit 2.0&nbsp; - Newsroom challenge At the core of 2.0 was a challenge to reporters to never file a story that did not include at least one female source. The goal was to see how many days each person could go before breaking the streak, and then use that as an opportunity for conversations about challenges and potential solutions. The challenge was voluntary, and reporters were asked to keep track and report their progress periodically. The editing team assisted in keeping track of progress and flagged instances of articles that did not include a female voice as an opportunity for a discussion with the reporter. Photo: A visual reminder is posted to the screen of The Globe and Mail reporter, James Bradshaw. He has cultivated a list of women sources in the male dominated banking sector, at the CEO, senior executive and board member levels. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575909449390-SMZ14TRT6RCQBPTW1EYI/rr-toronto.png Chapter 5 - Breaking the Habit 2.0&nbsp; Founded in 1844, The Globe and Mail is one of Canada’s most widely read newspapers reaching 6.7 million readers every week across print or digital formats. https://www.theglobeandmail.com/ https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575724891899-6T3MQN1E4G6R95I41O9C/globe+newsroom.jpeg Chapter 5 - Breaking the Habit 2.0&nbsp; - Foster positive, ongoing communication For The Globe, a major focus of the pilot was to encourage ongoing conversation in which staff regularly shared both their challenges and successes towards building gender equality and diversity. The intention was not only for reporters to learn new tips and tricks, but for them to be inspired to action by their colleagues. To encourage these exchanges, Melissa sent out periodic newsletters providing resources and highlighting specific staff experiences, which she gathered by meeting one-on-one with participating reporters. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575723878070-8ASMLAPZYBOF72ST3JO5/sylvia+stead+article.jpg Chapter 5 - Breaking the Habit 2.0&nbsp; - Benchmarking the gender-split of sources Breaking the Habit 2.0 kicked off with an audit of The Globe’s current record on sourcing women and diverse sources. The results were used in an initial email announcement to build awareness with newsroom staff. The audit involved manually tallying the gender and diversity of bylines, writers, sources and persons in photos for all staff stories, in all sections of the print newspaper, for five weeks. The count was conducted daily by The Globe’s Public Editor, Sylvia Stead, requiring about 20 minutes of her time each morning. Sylvia found that just 28% of sources were women. Read her article sharing the results of her count. The Globe had also previously developed an automated tool to track gender and diversity in photos. As part of the pilot project and to build on the success of their photo tracker, The Globe’s data science team began investigating the development of an algorithm to track the gender of sources. https://www.reflectreality.internews.org/chapter-5/reflecting-reality-with-earth-journalism-network monthly 0.5 2022-11-30 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1576834253469-4SP2VC25VQ5JP6LN93I5/field+visit+to+Ondoy_CWR2-min.jpg Chapter 5 - Reflecting Reality with the Earth Journalism Network - Benchmarking By counting the number of women sources in each story, EJN hoped to gather a collective picture of the gender gap in sourcing and observe potential trend lines to inform future outreach and capacity building. For this exercise, Reflect Reality worked with the EJN team to custom design a tracking spreadsheet to count the number of women sources in each story, across a representative sample of each program’s content. They also tracked other indicators, such as story premise and genre, gender of the author, and types of women sources (personal experience, eyewitness, expert/scientist, NGO/activist, and government/state official). https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575471015728-OEKC2P1XGVWNBHJKT0U5/Earth+Journalism+Network_preview.jpeg Chapter 5 - Reflecting Reality with the Earth Journalism Network Source: EJN reporter, Sahana Ghosh, with a group of women who created a resilience fund post Cyclone Fani in Odisha, India / Credit: Durga Dey of NGO Spandan https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575471727172-QX5HDLI3G8UTB60L81X9/Amrita1_Earth+Journalism+Network_preview.jpeg Chapter 5 - Reflecting Reality with the Earth Journalism Network - Member Survey A survey was prepared and sent to a dedicated list-serv of EJN member journalists, inquiring about their thoughts on gender equality in environmental reporting and what they might already be doing to source women in their stories. EJN has since used feedback from the survey to develop activities aimed at addressing some of the needs outlined by respondents. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574970639057-8IKMNE17GGF7ORW3KL2Y/earth-journalism-logo.png Chapter 5 - Reflecting Reality with the Earth Journalism Network The Earth Journalism Network (EJN), a project of Internews, is a fast-growing membership community of nearly 15,000 journalists reporting across approximately 130 countries, including countries particularly vulnerable to the impacts of climate and environmental change. Since 2004, EJN has provided its members with the mentorship, training, story grants, knowledge sharing and networking opportunities they need to produce more extensive and impactful reporting. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1576835442743-C8E2U0BH9QNOSD82QQV2/field+visit+to+Ondoy_CWR-min+%281%29.jpg Chapter 5 - Reflecting Reality with the Earth Journalism Network Source: Participants of the Center for Women's Resources’ digital storytelling training on women and environment visit areas devastated by the 2009 tropical storm Ketsana (Ondoy) in the Philippines, to speak with women survivors. The training was part of the #HerStoryOurStory project supported by EJN at Internews. Photo credit: CWR. https://www.reflectreality.internews.org/chapter-5/category/Pilot+Projects monthly 0.5 https://www.reflectreality.internews.org/chapter-5/category/Case+Studies monthly 0.5 https://www.reflectreality.internews.org/chapter-5/tag/pilot monthly 0.5 https://www.reflectreality.internews.org/chapter-5/tag/Reflect+Reality+in+Toronto monthly 0.5 https://www.reflectreality.internews.org/chapter-5/tag/case+study monthly 0.5 https://www.reflectreality.internews.org/home daily 1.0 2024-03-12 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575732668624-X1Z1V9ZIMDIWMXQFQ0QV/interview.jpeg Home - Making the Case Understand why sourcing more women generates better journalism, more relevant news and builds healthier societies. It’s Good Journalism — It Builds Trust — It’s Good Business — It’s Good for Society https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573564120083-07PFDGM3A7SOJ2CTP61W/Mel+White+Cynthia+Vukets+June+27+2019+2+%28002%29.JPG_MUST.jpg Home - Strategies Learn from proven strategies and access practical tools and approaches for increasing women as sources in the news. For News Producers — For Business — For Journalism Trainers https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575731958619-HB5KJJ06WFTVF573GTBV/resource-min.jpg Home - Resources Access sample tools and public resources for sourcing women as experts in the news. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573563991188-PJZIMATAPLF63G4Q1Q10/woman+watching+tv.jpg Home - Challenges Find out why women are underrepresented as sources in the news media in different contexts across the world. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575731903190-LTAMNEUQOSE3D14WCCKE/globe+newsroom.jpeg Home - Pilot Projects Read case studies of news teams in Toronto, Iraq and the global Earth Journalism Network, which are increasing women as sources in their stories. Toronto — Iraq — Earth Journalism Network https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1576830383085-30ZT06PIHNK5W8QN1693/Photo_Oct_04_18+09-45-53-min.jpg Home - About Learn about the origins, contributors and producers of Reflect Reality. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573565559400-KP28EEW9R5JGIJIK22LI/Vietnam6-e.jpg Home - The Problem Globally, women represent only 24% of the people we see, hear and read about in the news and just 19% of expert sources – rates that haven’t changed in nearly two decades. Learn more about the deficit of women’s voices in the news around the world. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575908273629-X9C3D1K43V5O115N3VJT/UFN-Logos_fullcolor-e.png Home https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574261737938-R147Q2APLX1BLJKQMUZK/Internews_200px.png Home https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575907829565-KGMWVKRXTHZOZ4ST7CCT/Edelman-logo-Transparent.png Home https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574261737162-JBMZFSNCZVLQEKE8YEEZ/Bloomberg%2B200px.png Home https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574791023612-H0CDZP5ZLXGP2IIV9VSG/WAN-IFRA+logo.png Home https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574790991569-0GQD0NC7Q27VUQGRT296/5050Project+General.PNG Home https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574351892305-G88S5FMNL38OFCN25CC0/Newsgain-Logo-Color+-+resized.png Home https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574791007327-VII7DRQ3UG2RBZ15XGY6/GFMD+Logo+%28HD+-+no+background%29.png Home https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573570750654-TFKOB9ECAQO8LRZB2226/Internews_DRC_WomenReport_06.jpg Home https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573731057428-XIWG0H85IC64J3IBDT5G/green-12.jpg Home https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1578392146242-8HVI28Y23P5EXCJQ2BKE/COVER-PHOTO-2020.jpg Home https://www.reflectreality.internews.org/reflect-reality daily 0.75 2019-12-10 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574867885189-4S9FQIW7NT7TL0YE9ZVW/woman+being+interviewed.jpg REFLECT REALITY https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574867892776-B4XS3VCBBMN7XJ1T0KV2/sam-mcghee-4siwRamtFAk-unsplash-c.jpg REFLECT REALITY https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574162459468-U27SNYI6SZJIH908YBCH/igor-starkov-s4GL0XwPSIU-unsplash.jpg REFLECT REALITY - explore Explore Reflect Reality’s step-by-step guide and tools for newsrooms to source more women in the news, as well as strategies for companies and organizations to do their part. In addition, understand more about the global deficit of women’s voices, and how gender parity of sources will make journalism and our societies better. Learn from the testimonials of over two dozen individuals and organizations, and from our pilot projects with four distinct news teams. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574161847636-R8NP3F1FP9YLM415R1FP/green-12.jpg REFLECT REALITY https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1578317914865-739H3VHGY5ZZ3KQ7XWBY/COVER-PHOTO-2020.jpg REFLECT REALITY https://www.reflectreality.internews.org/chapter-4 daily 0.75 2019-11-26 https://www.reflectreality.internews.org/chapter-4/the-more-the-newsrooms-see-the-value-the-more-it-sticks-2 monthly 0.5 2019-12-19 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573732972778-CJPUG191E20P1VBL1KWT/laura-zelenko.png Chapter 4 - ‘The more the newsrooms see value, the more it sticks’ https://www.reflectreality.internews.org/chapter-4/planning-and-analysis monthly 0.5 2020-03-04 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575375733231-6DFADVR5980YKPB3E1LU/conversation.jpeg Chapter 4 - Planning and Analysis - 8) Focus on Opportunities for Conversation Examine your department workflow and look for opportunities to integrate discussions about inclusion that are organic and natural. Rather than setting strict rules and procedures for how stories should be produced, foster conditions that encourage teams to talk about inclusion strategies. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575374522101-UP2TXWZ6ANYQ2UZWE5NF/diversity+meeting.jpeg Chapter 4 - Planning and Analysis - 3) Diversify Staff When focusing on diversity in news content sourcing, remember that gender and minority representation inside the newsroom is an important part of the equation. Only when the staff inside the newsroom represent women and a range of communities outside the newsroom will content truly be representative and authentic. While a diverse staff does not negate the possibility of bias in source selection, a diverse staff can help identify representation gaps, instances of stereotyping or content that mischaracterizes communities. Any effort to diversify sources will be more successful if paired with a plan for diverse hiring. As Toronto Star Editor Irene Gentle effectively sums up, without a diverse staff, “we don’t know what we don’t know.” Also, make sure you pay attention to who's in the room for story planning meetings so that diverse outlooks are involved in every step of a story's production. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575458349221-U4HY2VVZJ6CJBW3SYOOG/Women+flipping+magazine.jpeg Chapter 4 - Planning and Analysis The more detail you gather in your benchmarking exercise, the more insight you will have to help you identify where you have a voice gap and where you want to focus your efforts. It will also give you a better idea of how to design a tracking methodology to measure the gender split regularly. See our section on tracking for more tips. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575375073192-5M2S1Z85PQBEM68OKW3M/champions.jpeg Chapter 4 - Planning and Analysis - 5) Recruit Champions During your planning phase, identify individuals who care deeply about closing the gender gap and are excited about a change in the newsroom. Choose leaders and helpers who are well-respected in the newsroom and able to bring people together. Engage the younger generations of staff who are adaptable and have come of age during an era in which inclusion is a chief concern. Consider forming a task force of such individuals, who can meet regularly to plan and maintain your efforts. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575374686091-L4VPKJ035EZDEK56VZWC/leadership+backing.jpeg Chapter 4 - Planning and Analysis - 4) Make Sure you have Leadership Backing The commitment to inclusion must come from the top. Ideally, it's included as an official policy of the publisher and expressed in a clear announcement or communication to staff. To effect change, journalists and staff need to know that their leadership, not only at the masthead level but their editors and department managers, consider it a priority. With leadership backing, staff feels greater license to not only speak up about inclusion but allocate more energy to the goal. As Matt Frehner, Head of Visual Journalism at The Globe and Mail explains, “A newsroom is like any other hierarchy. If David [Editor and Chief at the Globe and Mail] sends a note that says, ‘this is a thing we care about, and we are going to be paying attention…’ it brings up the discussion when planning stories.” https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575466519535-ALX7TW491DNXYNHTHO62/asian+person+interview.jpeg Chapter 4 - Planning and Analysis - 6) Set Achievable Goals Start small and build on success: focus interventions on discrete sections of the newsroom or a certain news beat. Choose a modest percentage goal in terms of gender balance in sourcing – perhaps just a 10% or 15% increase. Once you reach this goal, share the progress with the newsroom and communicate the next goal, or bring in new sections of the newsroom. By building on incremental success, you can build the newsroom's confidence and momentum, and create a more sustainable shift in the workflow. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575657724187-4EMYNMZGUOLD27HGKQ9H/surveymonkey.jpg Chapter 4 - Planning and Analysis - 2) Identify Existing Efforts Chances are some newsroom staff are already aware of the gender disparity of their sources and have developed techniques to address it. Consult staff across the newsroom, from different departments, to gather their insights. Analyze what past efforts managers or journalists may have implemented. Ask what was successful and what fell flat. If there are existing practices that are working, you'll want to consider how you can celebrate and build upon those efforts. Consider starting with a staff survey, like the example presented from Earth Journalism Network. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574878313603-5CBH7NQR3JIM3N22TVOS/titles-26.png Chapter 4 - Planning and Analysis https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575375703093-GM16MWE49E407HXHKCUE/all+staff.jpeg Chapter 4 - Planning and Analysis - 7) Consider the Role of all Staff and Departments In your planning phases, consider the role of each person in the newsroom and their impact on whose voices are ultimately included in stories. Achieving parity in sourcing is a newsroom-wide effort. For example, The Globe and Mail found that the visuals team was integral to their effort to increase women's voices. As the visual team seeks to to increase diversity in photos, they identify gender gaps in stories, and remind journalists to seek female and diverse voices. The Toronto Star leverages its social media team to investigate new diverse communities and voices, and to pass leads on to reporters across the newsroom. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575372354427-W04UNUCEQNR3I6N00GP1/verticle+papers-min.jpeg Chapter 4 - Planning and Analysis - 1) BENCHMARK THE GENDER SPLIT OF SOURCES Your first activity should be to audit a selection of news content to determine the current gender split of sources. Gather a robust sample – spanning a month or more at least. Carefully consider what you would like to measure. • If you benchmark on behalf of an entire newsroom, it could be easier to go narrow and deep rather than try to be exhaustive. You may want to begin by focusing on distinct sections, such as local news, sports or business. • There are options for how to count. You might count the ratio of male sources to female sources. Or you can simply measure the ratio of articles that include female sources to those that don’t. • You may want to track the gender split of the source’s function – are they a public official, spokesperson or academic? If your initiative is to improve the diversity beyond gender, consider including these other variables in your count. • Be sure to focus on tracking only the sources that are within your power to change. This way you collect data that can help assess behavior change in the newsroom. Certain sources, such as politicians or particular spokespersons, are sources you must cite. Exclude these sources from your count, or track them separately, as they do not represent an opportunity for change. https://www.reflectreality.internews.org/chapter-4/tracking monthly 0.5 2019-12-19 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574254816803-IAUA2R3I9PDK2P063DIN/BBC+General.jpg_OPT.jpg Chapter 4 - Tracking - The 50:50 Project The BBC's 50:50 Project has invented a remarkably successful methodology that only requires a few minutes each day to tally the ratio of female and male sources. Originated by BBC news program, Outside Source, the 50:50 Project has helped hundreds of teams inside and outside the BBC reach gender parity in the sources they solicit for their stories. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574255433597-QMHO4N6R184HOUQL09UR/lukas-blazek-mcSDtbWXUZU-unsplash.jpg Chapter 4 - Tracking - Semi-automated https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574878384691-40OF346GNWU3EZTYGU5G/titles-28.png Chapter 4 - Tracking https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574790444429-SRC1KBUYS7NCILFW7Q6B/tracking+template+image.png Chapter 4 - Tracking - Reflect Reality’s Tracking Template Reflect Reality created a sample tracking sheet, which news teams and journalists can customize to suit their own needs. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575375874512-SYWGSDXJZ2H270CEDRIH/tracking+Best+practices.jpeg Chapter 4 - Tracking - TRACKING BEST PRACTICES Regardless of the tracking method you use, keep these best practices in mind: Count what you can control: For some news stories you have little choice over who to source (i.e. stories about political candidates). Focus on tracking the gender of sources that are in your power to change. Share the results: Be transparent with the newsroom. Regularly share the latest results of the tracking, so staff can see where there is progress and work still to be done. Inspire friendly competition: Share results between journalists and news teams so staff can track how they are doing against their peers. Use tracking to spark conversation: Use the results to engage staff and individual journalists in conversations about their workflow and process they use to identify sources. Promote self-tracking: Tracking has the greatest impact when news teams and individual journalists track content. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575459606261-R00MHZ8GRS82X1Y00A6G/Women%2Bflipping%2Bmagazine.jpg Chapter 4 - Tracking - Manual https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574255448361-IZDBAA1HZ59RAAZQ83LP/mika-baumeister-Wpnoqo2plFA-unsplash.jpg Chapter 4 - Tracking - Automated https://www.reflectreality.internews.org/chapter-4/once-you-really-look-over-the-numbers-you-understand-the-extent-of-the-problem monthly 0.5 2019-12-09 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573736654122-7P0DWT53PH96ZS47X78I/temur-durrani.png Chapter 4 - ‘Once you look over the numbers, you understand the problem’ https://www.reflectreality.internews.org/chapter-4/data-as-an-engine-for-change-5050-project-methodology monthly 0.5 2022-11-30 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574784759834-RG5T56EA1AX6U9V56PMD/5050Project+General.PNG Chapter 4 - Data as an Engine for Change – 50:50 Project Methodology - The BBC’s 50:50 Project Originated by BBC News programme, Outside Source, the 50:50 Project has helped hundreds of teams inside and outside the BBC reach gender parity in the sources they actively solicit for their stories. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574785281465-FWEVKIJS9G4JGS3JOF04/Ros+Aktins%2C+5050+Project+Originator.jpg_MUST.jpg Chapter 4 - Data as an Engine for Change – 50:50 Project Methodology Source: BBC, Ros Atkins, Host of Outside Source and originator of the 50:50 Project https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574785212903-0GPDYEIZ3MXWPV28TO5T/grey-01.jpg Chapter 4 - Data as an Engine for Change – 50:50 Project Methodology 50:50 Project Best Practices Use data to inform editorial decision making Count what you control The best contributor is always chosen Diversify your pool of contacts https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574964562886-YEPGZELPXXNQNARTPR53/sara-holmes.png Chapter 4 - Data as an Engine for Change – 50:50 Project Methodology https://www.reflectreality.internews.org/chapter-4/changing-the-way-we-do-journalism monthly 0.5 2019-12-19 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573737452049-NU3MQPM8P7JXAJBKUC9D/juliana-iootty.png Chapter 4 - ‘Changing the way we do journalism’ https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573737653357-UF87O1A8EC8SRS9W2OCR/deepthi2_BBCAsia.png_MUST.jpg Chapter 4 - ‘Changing the way we do journalism’ BBC Indian Services taking part in 50:50 Project. Photo credit: BBC https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573737615603-3TRN75CKCE1VEPS9JV8P/BBC+%282%29.jpg_MUST.jpg Chapter 4 - ‘Changing the way we do journalism’ BBC East Asia Services, radio programmes taking part in the 50:50 Project. Photo credit: BBC https://www.reflectreality.internews.org/chapter-4/i-am-so-pleased-that-our-perceptions-turned-out-to-be-completely-false monthly 0.5 2019-12-19 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573738055037-3HAMFE5FUE5ELYBJ994X/sam-farah.png Chapter 4 - ‘Our perceptions turned out to be completely false’ https://www.reflectreality.internews.org/chapter-4/staff-buy-in monthly 0.5 2020-03-04 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574878471911-ZYGRB0OI8LM6R1MT5J4Q/titles-29.png Chapter 4 - Staff Buy-In https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573739061105-4FWND9UZ1WBY2QF05CUL/Mel+White+Cynthia+Vukets+June+27+2019+2+%28002%29.JPG_MUST.jpg Chapter 4 - Staff Buy-In Mel White from the Ontario Public Service’s Inclusive Diversity Office and Cynthia Vukets, BMO’s diversity and inclusion officer, share how the media influences power structures. – Mirrored in Media, at the Toronto Star. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574851956585-BP1J0ZPMC1S6H45T25UA/Shari+Toronto+Star+newsroom.jpg_OPT.jpg Chapter 4 - Staff Buy-In - 7) Host a Speaker Series By inviting guest speakers into the newsroom to share strategies for inclusion and gender equality, you not only provide staff with professional development opportunities, you keep the conversation around inclusion fresh. As Kathy English, Public Editor at the Toronto Star explains, “People are grateful for anything that is a training exercise that makes you stop and think about your work, and how you do your work.” As part of their Mirrored in Media initiative the Toronto Star organized a Brown Bag with Shari Graydon from Informed Opinions. Shari presented strategies for cultivating women as sources, when women may express reluctance. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574440877540-BQQVZFSIN1E7HF9FT2PX/AdobeStock_87727064.jpg Chapter 4 - Staff Buy-In - 2) Make an Announcement Once you know the interventions you want to introduce, send an impactful message to all staff. Keep in mind the potential for resistance. Some may feel cynical or think they are being asked to source by quota or being told what to write. Others may feel overwhelmed with existing deadlines and priorities. Take your time to construct your message to strike the right tone and avoid miscommunication, including seeking feedback from peers. Make sure the message communicates the reason for the effort, that leadership is making it a priority, and what resources are being put behind it. “Give a good reason. Give a reason that makes sense to them in their day, because you know it is going to cause them a little more work. Explain why it matters to them individually and for the organization.” — Irene Gentle, Editor at the Toronto Star https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573739348739-WV0C7RNHQWISYNHYO524/laxmi.png Chapter 4 - Staff Buy-In https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575378444842-YY60HU4CRI97UEVXTXJ8/africa+interview.jpeg Chapter 4 - Staff Buy-In - 4) Build Momentum from the Bottom Up While the commitment and support of a newsroom’s top leadership is critical, success may be better achieved when participation in new activities is built gradually from the ground up. Introduce activities that are voluntary and start by engaging a small group of staff (your champions) who you think will inspire their colleagues. Don’t try to convince the nay-sayers or staff who are less enthusiastic. Instead focus on supporting and reporting out the progress of staff who bring their energy to the effort, and trust that others will catch on. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575377118634-76N36D4M5Q77TOG5X0EO/name.jpeg Chapter 4 - Staff Buy-In - 1) Choose a Good Name Work with your headline writers to find a catchy name for the initiative. A clever title will make it easier to remind people about the effort and talk about the initiative in meetings without having to explain it repeatedly. It can also serve as a powerful call-to-action. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574969951026-925PBXLHTKM0OUA3IGMO/Image+for+Celebrating+Success.png Chapter 4 - Staff Buy-In - 5) Celebrate Success Staff are encouraged to take part when they can see their colleagues participating and having success. Showing that progress is possible is important to maintaining momentum. During their Breaking the Habit 2.0 initiative, the Globe and Mail sent a note around the newsroom highlighting a story by education reporter, Caroline Alphonso. After specifically asking the teacher’s union to recommend a female teacher qualified to speak to the issue of class size, Caroline found a great lead source, and the story went A1. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575459274175-CY8LR9EG3MCPEOT81U75/interview+red+head.jpeg Chapter 4 - Staff Buy-In - 8) Consider Developing a Sourcing Protocol Set clear guidelines for how staff are expected to include sources in their stories. Dedicate time to going over this protocol during a reporter’s on-boarding or any newsroom specific training. This way staff will be more likely to see gender balance in sourcing as a core part of their job. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575377998035-MI2RHPV8D05ILZP292Z3/communication.jpeg Chapter 4 - Staff Buy-In - 3) Keep Up Communication To ensure staff participation, plan periodic communications with the newsroom to remind people about the goal and to regularly report out the progress the team is making. Invite staff to share challenges, approaches, resources, and instances where they have had success. In time, you’ll find little planning is required to develop this messaging as staff contribute content. "How you communicate with and reward people is very important. We had emails to congratulate people when they were successful and to help explain strategies to those that were struggling. It requires constant follow up. If you have a presentation and leave it like that, it’s likely people will go back to their old ways, not because they are not committed, but because they have so much to do. We now have a 30-minute meeting on Fridays, standing up. We ask, ‘what was a story with women that performed well this week? Why? How did you do it?’ I made a point of getting the producers involved because if you just have the service editors it won't cascade down as well as you like. This created a bit of a collegiate atmosphere. People started saying, ‘I never thought of that’ or ‘that is interesting, can I do it’?” — Julianna Iootty, Head of Asia Region, BBC World Service https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575458920844-ELUCAW5VL2DODXT8AOCR/interview+in+hall.jpeg Chapter 4 - Staff Buy-In - 6) Reward Staff Look for ways to reward staff who make progress towards inclusion. Consider including diversity goals as part of performance evaluations in a way that rewards progress but isn’t punitive. At the Globe and Mail, the visuals team has four key goals that they aspire to and include in performance evaluations. In addition to a focus on impact journalism, subscription growth and understanding audience analytics, staff evaluations consider diversity of voices and persons in stories. Another approach is to prioritize stories that reflect women and diversity by giving them greater visibility in the publication. https://www.reflectreality.internews.org/chapter-4/cultivating-sources monthly 0.5 2019-12-19 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575727966481-37QJ8L806NNMX18ZGNB9/resource-min.jpg Chapter 4 - Cultivating Sources - 1) Search Existing Expert Databases Search for female experts in public databases. Dozens of lists of female experts are maintained representing specific industries and regions around the world. Many have sophisticated search functionality to help reporters find the right expert for their story. Some provide a periodic newsletter highlighting experts that can speak to that week's top news stories. Review Reflect Reality’s inventory of the best women-centric expert databases around the world. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575462299966-4O7BWPFRIHGKTGA7XIR3/construction.jpeg Chapter 4 - Cultivating Sources - 4) Appeal to the Communication Departments A key strategy for sourcing women in the news is to reach out to an organization’s public relations department and ask for women who are qualified to speak to the area of interest. You can also help educate staff from the organizations you go to for sources about the importance of fielding female spokespersons. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575461331860-4OIPVL76SBHCSB9GIHLH/hijab.jpeg Chapter 4 - Cultivating Sources - 5) Adopt an Intersectional Perspective It’s important to remember that when women’s voices are included as sources, they often represent women of more privileged groups. To ensure you are also sourcing the voices of women from diverse backgrounds, Giulia Dessi at the Media Diversity Institute encourages newsrooms and journalists to take an intersectional approach when planning stories and sources. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574878632021-QOIEYWQLEKLDYTG6073L/titles-27.png Chapter 4 - Cultivating Sources https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575461211472-TL8AXIH1XCRPRUQER2XM/practice+tv.jpeg Chapter 4 - Cultivating Sources - 3) Host an Open House Newsrooms and journalists note that new sources often express a level of discomfort being interviewed, particularly on TV. A successful approach for the BBC, Bloomberg, and others is hosting events for potential sources to familiarize them with the newsroom and interview process. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575460993835-IPENM7ZCXM9M0J6CLIWR/women+working-min.jpeg Chapter 4 - Cultivating Sources - 2) Build an Expert Database Also consider building a custom database or list of female sources for your newsroom or for a particularly challenging news beat. Ask reporters to add to it as they find new female sources. Learn how an online database of Thai female experts was created in Bangkok. Reflect Reality spoke with Misako Ito, who managed the development of UNESCO’s Women Make the News Thailand, an online database of female experts for journalists. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575461947273-XAIF8EW9SDLU7Q2ENU46/women+scientists.jpeg Chapter 4 - Cultivating Sources - 6) Collaborate with Women’s Professional Associations To build out your expert list, reach out to professional associations. Explain your goal. They are likely aware of the lack of women's voice in their industry and will be happy to make introductions to their members. As part of their efforts to cultivate a database of female sources, Bloomberg worked closely with the Hawthorne Club, an association for women executives in the energy industry. The Toronto Star is collaborating with She Innovates Alberta, an initiative to support women innovators and entrepreneurs. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575462381279-U1VFE6IHTI1P45YBZCLF/stool.jpeg Chapter 4 - Cultivating Sources - 8) Leverage the Social Media Department Task social media staff to identify potential news sources. As they post content to relevant social media channels and communities, they can also look for leads. This has proven successful for the Toronto Star. See our Q&A with Evelyn Kwong, Social and Audience Lead at the Toronto Star. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574259288953-44F08M5N64YIWJGD351W/mimi-thian--VHQ0cw2euA-unsplash.jpg Chapter 4 - Cultivating Sources - 7) Plan ahead Get in the habit of cultivating sources ahead of time, so you have a list of potential options once the news cycle for that topic heats up. For instance, dedicate some time to identifying potential female sources ahead of an election period, to speak on specific hot-button election issues. https://www.reflectreality.internews.org/chapter-4/why-do-women-with-demonstrated-expertise-decline-media-interviews-and-how-can-you-overcome-their-reluctance monthly 0.5 2019-12-20 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574765911031-1GKJYA07T4R9E9106MNY/sheri-headshot-base-13.png Chapter 4 - Why do women with demonstrated expertise decline media interviews? And how can you overcome their reluctance? https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575808159297-OUBX9NWTOQ6ZX5X1U5D7/InformedOps-Logo_Print_CMYK.png Chapter 4 - Why do women with demonstrated expertise decline media interviews? And how can you overcome their reluctance? https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574970773248-0A5LSA6250EX34SAF3E2/Female-Source-Reluctance-dialogue-only-1024x748.png Chapter 4 - Why do women with demonstrated expertise decline media interviews? And how can you overcome their reluctance? Source: Informed Opinions https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574970725538-IEAW79XZKYC0O93BFD8G/CBC-Experts-2-1024x603.jpg Chapter 4 - Why do women with demonstrated expertise decline media interviews? And how can you overcome their reluctance? Source: Informed Opinions, Media Training for Women Experts https://www.reflectreality.internews.org/chapter-4/there-are-more-stories-to-be-told monthly 0.5 2019-12-09 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573751559354-AE2KQ1TCXQ9261HT6OK5/evelyn-kwong.png Chapter 4 - ‘There are more stories to be told’ https://www.reflectreality.internews.org/chapter-4/strategies-for-business monthly 0.5 2020-02-19 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575465726945-3EJW6SP9R2UYLYHAP7JC/street+interview.jpeg Chapter 4 - For Businesses - Make your intentions known: If you are a media organization that is actively engaged in seeking a better gender mix make sure you say so. Communications teams are generally gatekeepers of all media appearances. Once they understand that fielding a female spokesperson can materially alter their chances of coverage, it will yield results. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575466384764-07TIPB946IUHJ1DK1TJZ/seminar.jpeg Chapter 4 - For Businesses - identify the qualified female source: At the same time, try to identify the qualified female source before reaching out to PR departments. Journalists, conscious of wanting to incorporate more women’s voices, may ask explicitly if there are women that can speak to certain expertise. Identifying a particular person ahead of time, rather than merely asking for a ‘woman’ is likely to yield better results. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573740058915-YJN7T2ZZ5I95IM99UITW/jo-sheldon.png Chapter 4 - For Businesses https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575465456242-0XZQSSRTAG2T5R5PVNBN/bbc+open+house.jpeg Chapter 4 - For Businesses - Host an open house: Some media organizations are starting to open their doors to organizations with ‘familiarization’ days. I know from speaking to our clients that these are very welcome particularly when it comes to broadcast interviews. A live television interview is the single most terrifying media engagement for almost everyone I’ve trained for media interviews so understanding the layout, the format and how these interviews work ahead of time goes a long way to building confidence among potential sources. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575465117364-6UMV70ZKSM1C84989RK3/clean+interview.jpeg Chapter 4 - For Businesses - Consider expert sources other than the CEO: Media organizations can often be very hierarchical in their requests for spokespeople. I’ve often been told that “it has to be the CEO” even when there are clearly others well qualified within the organization. Given that there are more men called Steve and David leading UK FTSE 100 listed companies than women and ethnic minorities combined and only 32 of Fortune 500 CEOs are female, you are, at the outset, eliminating a lot of female voices. Edelman’s own Trust Barometer data shows that peers (a person like myself) and experts (particularly technical or academic experts) are the most trusted sources of information, anyway, far outstripping the CEO. https://www.reflectreality.internews.org/chapter-4/strategies-for-journalism-trainers monthly 0.5 2019-12-10 https://www.reflectreality.internews.org/chapter-4/overcoming-strict-taboos-to-achieve-gender-balance monthly 0.5 2019-12-20 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573650303585-3FF54MTYILNXBFHHH4AO/Photo+from+chuck+rice.JPG_MUST.jpg Chapter 4 - Overcoming Strict Taboos to Achieve Gender Balance Source: Chuck Rice https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573732897530-T0MH6LSJHPLRO47U5ZV1/chuck-rice.png Chapter 4 - Overcoming Strict Taboos to Achieve Gender Balance https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573650520538-S9QNLYO1HBY2MNZF84L7/photo+from+Chick+Rice.jpg_MUST.jpg Chapter 4 - Overcoming Strict Taboos to Achieve Gender Balance Source: Chuck Rice https://www.reflectreality.internews.org/chapter-4/women-make-the-news-thailand monthly 0.5 2020-02-26 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1582733727560-9W3QCY355U1J8W685089/Misako+Bis.png Chapter 4 - Women Make the News, Thailand https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575467371662-ZOY81LSHPVN7IAPBCHJB/testimony.jpeg Chapter 4 - Women Make the News, Thailand Source: UNESCO, Women Make the News Thailand https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574259576963-OZ4DLULYB3P21QIAHQ6L/Thai+Expet+Database_Event+Photo.jpg_OPT.jpg Chapter 4 - Women Make the News, Thailand Source: UNESCO, Women Make the News Thailand https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575467291411-9HJR3NNUHLX93RYF0BO3/find+an+expert.jpeg Chapter 4 - Women Make the News, Thailand Source: UNESCO, Women Make the News Thailand https://www.reflectreality.internews.org/chapter-4/facilitating-meetings-for-journalists-to-meet-women-leaders monthly 0.5 2019-12-09 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574964834498-TLZ7BCPMGCHSYG4348D1/angela-nicoara.png Chapter 4 - Facilitating the meeting of Journalists with Women Leaders https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574259637290-92GIVO1QF9U3XWNMX6XH/Tanzania_Facilitating+meetings+for+journalists.jpg Chapter 4 - Facilitating the meeting of Journalists with Women Leaders Source: Nanginyi Nalepo and Elizabeth Jama Laizer, in traditional Maasai dress, speak with journalist Theodatus Muchunguzi, of Nipashe newspaper, at right, and Shifa Hassan from the Media Council of Tanzania, at the Internews roundtable in Dar es Salaam. photo credit: Internews https://www.reflectreality.internews.org/chapter-4/building-gender-balance-in-the-news-media-lessons-from-women-in-news monthly 0.5 2019-12-11 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575467775825-DY3NHLT92X8H059LOU5Q/WomenWIN.jpeg Chapter 4 - Lessons from ‘Women in News’ - Women in News (WIN) A gender and media freedom strategy of the World Association of News Publishers For nearly a decade WIN has partnered with media around the world to increase women’s voices and leadership in the news industry: · Active in 15 countries across Sub-Saharan Africa, MENA and Southeast Asia, with 80 media companies as long-term partners; · 500+ women journalist and editor participants in the WIN Leadership Accelerator, which combines career coaching, peer mentoring, and networking alongside media management and newsroom leadership training; · 400+ aspiring journalists mentored and trained by WIN alumnae; · 1,000+ media managers who have undergone training in managing diversity, sexual harassment and gender balance in news content. WIN is almost entirely locally driven, with 95% of the project management team and an extended network of more than 70 steering committee members, coaches, trainers and mentors drawn from our 15 intervention countries. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575467836827-JU70SL8ZC1POLIAI21I3/workshopWIN.jpeg Chapter 4 - Lessons from ‘Women in News’ Source: Women in Media, Media Management Training, Cairo, Egypt in 2018 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574689631699-2JEP51DWCB770JTM6LRO/Melanie-headshot-base-13.png Chapter 4 - Lessons from ‘Women in News’ https://www.reflectreality.internews.org/chapter-4/category/Strategies monthly 0.5 https://www.reflectreality.internews.org/chapter-4/category/Strategies+for+Journalism+Trainers monthly 0.5 https://www.reflectreality.internews.org/chapter-4/category/Strategies+For+Business monthly 0.5 https://www.reflectreality.internews.org/chapter-4/category/Strategies+for+News+Producers monthly 0.5 https://www.reflectreality.internews.org/chapter-4/tag/add monthly 0.5 https://www.reflectreality.internews.org/chapter-4/tag/Laura+Zelenko monthly 0.5 https://www.reflectreality.internews.org/chapter-4/tag/bbc+50%3A50 monthly 0.5 https://www.reflectreality.internews.org/chapter-4/tag/cultivating+sources monthly 0.5 https://www.reflectreality.internews.org/chapter-4/tag/Shari+Graydon monthly 0.5 https://www.reflectreality.internews.org/chapter-4/tag/Evelyn+Kwong monthly 0.5 https://www.reflectreality.internews.org/chapter-4/tag/accounts monthly 0.5 https://www.reflectreality.internews.org/chapter-4/tag/page monthly 0.5 https://www.reflectreality.internews.org/female-experts daily 0.75 2024-04-25 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575550708889-DSA8SN41JNPL38ASD9BF/andrew-stutesman-l68Z6eF2peA-unsplash.jpg Women Experts https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575552772107-BMIB2MKKIZ4ZS0OE4Y4J/green-12.jpg Women Experts https://www.reflectreality.internews.org/strategies-to-source-women daily 0.75 2019-12-04 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574073593098-T4OZT37GYMTTC4Q7KYRK/absolutvision-WYd_PkCa1BY-unsplash.jpg Overview - For Business https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574073753031-GH1XZGYUIY71XW3X653Y/man-beside-flat-screen-television-with-photos-background-716276.jpg Overview - For Journalism Trainers https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574073472600-TJWDKCA7E3JUCQSCTLPE/BBC%2Bgeneral%2B9.jpg Overview - For News Producers https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574073988878-NASICU96KQ3TFV60VER5/she-explained.jpg Overview https://www.reflectreality.internews.org/how-to-use-reflect-reality daily 0.75 2019-12-10 https://www.reflectreality.internews.org/the-problem daily 0.75 2022-10-26 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/7d975fab-c20e-442e-83de-83c0a790a2b2/gmmp+chart.jpg The Problem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575458556744-AWGXXY160WFPO45CQOWI/develpoment.jpeg The Problem - 4. The news media play a role in achieving global development goals Media are implicated in the achievement of the gender equality aspirations in the post-2015 development agenda in as far as their role in maintaining the social and cultural norms underpinning discrimination and inequality is concerned. For instance, removal of social barriers to the empowerment of girls and women (Agenda 2030 Declaration, para 8), or elimination of gender violence (para 20) would be constrained by media content that channels negative gender stereotypes, belittles, degrades and sexualizes women, and normalizes gender violence and gender power inequalities. GMMP findings across the period between 1995 and 2020 indicate that the slow progress being made to advance women’s communication rights, encompassing the right to fair and balanced portrayal, to voice in and access to media, is in danger of coming to a halt, or even reversal, if remedial actions are not taken. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575656441467-3NDYQ1N1CHSC7YOICMQ4/graphi-rev-24.png The Problem https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574683684353-JHZNOTHVDAGIY4TFJEN5/cull-nguyen-YXdrb9qr8cs-unsplash.jpg The Problem - Typology of persons featured in the news: Personal experience: The person provides opinion or comment based on individual personal experience; the opinion is not necessarily meant to reflect the views of a wider group. Popular opinion: The person's opinion is assumed to reflect that of the 'ordinary citizen' (e.g., in a street interview, vox populi, etc.); it is implied that the person's point of view is shared by a wider group of people. Eyewitness: The person gives testimony or comment, based on direct observation (e.g. being present at an event). Subject of the story: The story is about this person, or about something the person has done or said. Spokesperson: The person represents or speaks on behalf of another person, a group or an organisation. Expert or commentator: The person provides additional information, opinion or comment, based on specialist knowledge or expertise. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574255785181-816ZMN1V9MR98Q3NHBXD/Serbia3.jpg The Problem - 3. Gender parity is important to the continued relevance of our news media Gender discriminatory media practice narrows the participation space available for women and gender minorities whose issues and voices have systemically been excluded from the conversations. Public engagement in these communities with serious stories is happening increasingly outside mainstream news media, in alternative and new media spaces that respond to their news needs. These are spaces in which audiences can hear others like them, see their perspectives validated and issues important to them discussed. To quote Divina Frau-Meigs, “Journalism as a profession runs the risk of being cut out of the media value chain if public interest and freedom of expression are not brought into the equation.” (UNESCO/WSIS Report 2013) https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/ad3a1ac3-c5f2-45d7-8d8e-bf205ec62af3/gmmp2020topicregion.jpg The Problem Table 4. GMMP 2020. Ratio of women to men featured as subjects and sources in print, radio and television news by major topic per region * Gender & Related stories represent only 1% of total sample. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574255971602-6V4RELE6QCA8F1EZ1S9C/USA%252BMethodist%252BWomen%252BTeam.jpg The Problem - 2. Gender parity in the news is important to freedom of expression The marginalization of women’s voices in the news denies women the right to freedom of expression enshrined in Article 19 of the Universal Declaration of Human Rights, articulated as the right to “hold opinion without interference, to seek, receive and impart information and ideas through any media.” (OAS, Joint Declaration, 2010). Almost one decade ago, the UN special rapporteurs on freedom of expression underscored discrimination as one of the ten key challenges to freedom of expression, citing women’s and other historically marginalized groups’ “struggle to have their voices heard and to access information of relevance to them” (La Rue, F., M. Haraszti, C. Botero and F. Tlakula, 2010). Yet, debates on freedom of expression today remain limited to media freedom and fail to consider how this concept applies to broader media audiences. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574689834881-7RV26HATTK3Y7L96LE77/Sarah-headshot-base-13.png The Problem https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575546725936-FKFM14ZUG6NHH79WGLBK/gmmp_sm.png The Problem https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574684433854-JYFA9KSGLMS9VPFJH6A3/Vietnam6-e.jpg The Problem - 1. Equal representation is a matter of journalistic ethics and professionalism While structural forces within and outside the newsroom contribute to how women and men are represented in content, ultimately the journalists, reporters, and editors choose who to interview and how to portray them as well as the tone and angle of the narrative. Media sexism – inaccurate reporting of issues that more often affect women such as violence against women and reproductive rights, denial of voice, and the proliferation of sexualized images – harms women and gender minorities, complicates their struggles and constrains efforts to correct gender inequalities in economic, political, social and cultural life. Media organisations the world over have established ethics codes and standards for the conduct of journalists containing at least one prescription not to discriminate based on gender. For instance, the Principles on Conduct of Journalists adopted by the International Federation of Journalists (IFJ) more than four decades ago states: “ The journalist shall be aware of the danger of discrimination being furthered by the media and shall do the utmost to avoid facilitating such discrimination based on, among other things, race, sex, sexual orientation, language, religion, political or other opinions, and national or social origins”. (IFJ, 1954) The reality, however, has been far from exemplary as the GMMP has discovered through its systematic watch of the news media in more than 100 countries since 1995. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/c25583df-0e6e-4dfa-90cf-a63900a8c59f/gmmp2020ratiofunction.jpg The Problem Table 3. GMMP 2020. Ratio of women to men by source typology, by region. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573566273833-K33B6QYUAL946IQLGVYV/She-pointed-out.jpg The Problem https://www.reflectreality.internews.org/challenges daily 0.75 2022-10-26 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574786793555-A9CBF8245ZJ1ZA4L547I/IMG_8338.JPG Challenges Reflect Reality consulted with journalists from around the world at the Women Deliver conference in Vancouver to learn more about their experience including women as sources in the news. Top-line feedback included a reluctance for many women to accept interviews due to cultural norms or lack of confidence in their expertise, and difficulty identifying women in management positions in business. The working group included journalists from Canada, Chile, DRC, Kazakhstan, Madagascar, New Zealand, Peru, Uzbekistan, and Tajikistan. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573567499362-128RR8F4FLOYVKIYIV25/she-wrote.jpg Challenges https://www.reflectreality.internews.org/for-news-producers daily 0.75 2019-12-19 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573751046797-H9ZXVZ2OKSKG2RDRTXT4/graphic-19.png For News Producers https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575457857820-YY17E8JPNR97XS9OL1AC/diagram.png For News Producers https://www.reflectreality.internews.org/why-is-it-important daily 0.75 2019-12-04 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573566247514-8UIB8CECHP8BH56PSM8X/she-cited.jpg Overview https://www.reflectreality.internews.org/resources daily 0.75 2024-04-25 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/37e847dc-7e49-4cb7-999e-971e25e4c163/rr.jpg Resources - New! The Reflect Reality e-course is now available for journalists, media producers and content creators globally. To take our course, create an account on the Internews Studio at studio.internews.org Then you can use this link to launch the course, or find it in the course Catalog on the Internews Studio. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574877796543-XSBGYC4M3JLRSLS9Q2R7/tracking+template+image.png Resources - Sample Tracking Template Reflect Reality created a sample tracking sheet, which news teams and journalists can customize to suit their own needs. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574875501993-PLT8C9CYVFT95SUQQ3VW/image-asset.jpeg Resources - Connect with Experts Dozens of lists of women expert databases are maintained around the world representing specific industries and countries. Many have sophisticated search functionality to help reporters find the right expert for their story. Some provide a periodic newsletter highlighting experts that can speak to that week's top news stories. Review Reflect Reality’s inventory of the best women-centric expert databases by region. (Last updated in April 2024). https://www.reflectreality.internews.org/overview daily 0.75 2024-03-12 https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1575809408618-I40RO0QXW3H24JVS57V1/globe+newsroom.jpeg Overview - Choosing News Team Partners When choosing our pilots, we leveraged the networks of the United for News coalition and Internews’ global footprint. To ensure we would generate learning relevant to a global audience, we considered the following criteria: • Outlets that were committed to quality and in-depth engagement; • A range of publishers, representing both traditional and virtual newsrooms; • Representation from different regions of the world, including different socio-economic conditions; • Newsrooms that exhibited existing interest or progress towards gender equality, were close enough to allow for in-person visits, and that could commit requisite time and resources. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1574689400832-WISJYJ09DW558F7UR6UD/Amrita2_Earth%2BJournalism%2BNetwork.jpg Overview - Pilot Project Activities Each news team was asked to choose a handful of activities to pilot over the course of five months. Reflect Reality presented a roadmap of options, recommending that activities fall within one of four thematic areas: 1) Making the case: Making gender parity in the newsroom a priority for staff and managers. 2) Benchmarking and tracking: Establishing a methodology for tracking the gender-split of sources. 3) Newsroom practices: Performing a process analysis, and setting goals for accountability measures. 4) Cultivating sources: Working to identify and maintain a pool of new sources for the news team to draw on. https://images.squarespace-cdn.com/content/v1/5d13c69287972d0001611cb6/1573568754642-RTJ0WS1JSH0OASJQ67OW/she-said.jpg Overview